Introduction

At BrightNewMe we are committed to maintaining the trust and confidence of our patients, and other visitors to our clinic and website. In particular, we want you to know that we do not sell or trade email lists or contact information with other companies and businesses for marketing purposes.

In this Privacy Policy we’ve provided lots of detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure.

Before you’ve contacted us – visiting our website

When someone visits www.brightnewme.co.uk we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

When you first contact us

As part of the registration process for new patients, we collect personal contact information, such as your email address and telephone number. We use your contact details to send you information regarding any appointments we make for you.

This information is stored using Pabau, a well-established Patient Management System (“PMS”).  Details regarding their privacy policy and security can be found on their website. As a back-up, we also maintain basic contact information on our own servers, which are subject to appropriate password protection.

When you attend our clinic

You will be asked to complete one or more patient questionnaires, with details relevant to your appointment, such as your medical history, and details of medications you take or have taken. You are at liberty to withhold any of this information, though this may impact on our ability to safely and appropriately treat you.

Your questionnaire(s) may be supplemented by additional handwritten notes, and computerised notes recording the details of your consultation, the advice given, and any procedures undertaken. Non-computerised notes and records are typically scanned, saved to our own servers, and uploaded to our PMS, before being securely stored prior prior to shredding. Computerised records and any photographs taken are similarly uploaded to our PMS.

Purchases of products and services

Should you purchase any products or services the details of your transactions will firstly be recorded on our PMS, and then replicated on our own password-protected accounting software maintained on our own servers.

Debit and credit card transactions are effected by our merchant account provider, Elavon, who have industry standard protocols to ensure security of data. If we take card details over the telephone, your card details are input directly into our Point of Sale device, and are not recorded. We do not keep details of your credit or debit cards.

Ongoing patient communication

Our personal ongoing communication with you may take the form of email, telephone call or text message.  Emails may come to you via our PMS, or via our Microsoft email exchange system. Emails to you from our email exchange system, and all incoming emails, are stored locally, on our own servers, and also on Microsoft servers. Details of Microsoft’s privacy and security measures can be found on their website using the short link http://po.st/pzfkBd.

Texts to you may come from our PMS, or from our office mobile telephone, which is passcode protected. Our telephone/text service is provided by Talkmobile, whose own security and privacy policy can be found on their website using the short link http://po.st/Fm5Mgz.

We do not record voice calls.  However, in keeping with all information we receive relevant to ongoing patient care, details of matters discussed over the telephone may be recorded on our PMS.

Email newsletter registration

We are considered to have a legitimate interest to contact all patients of BrightNewMe with relevant information regarding our services, news, patient education, and marketing initiatives.  We do this by way of periodic email newsletter. Once you become a patient, and have seen our Privacy Policy, we will add your name and email address to our mailing list.  This is administered by a third-party provider, Campaign Monitor, and it is they that deliver our newsletters. They gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our newsletters. For more information, please see Campaign Monitor’s own privacy policy using short link http://po.st/iMGqd2

Please rest assured that you can unsubscribe to our newsletters at any time by clicking the unsubscribe link at the bottom of the newsletter/email, or by emailing your instruction to do so to info@brightnewme.co.uk.

Sharing of data

We do not, and will not, share your data with individuals or businesses for marketing purposes.

With your consent, and when appropriate, we will share personal information with other healthcare professionals (such as your GP).  In very rare circumstances, and if merited and justifiable on the grounds of patient safety and well-being, we may share certain information with other healthcare professionals without your consent.

Being a medical clinic we are invited to take part in trials of products and treatments by pharmaceutical companies and similar organisations. Should we do so, we will only involve patients, and share their data, with their express permission.

Rights regarding your data

Under Data Protection rules you have a number of rights with regards to your data.  These include the right to be informed about the collection and use of your data, the right to access your data, to have it amended, and to have it erased. Full details of your rights are available on the website of the Information Commissioner’s Office, which can be accessed via short link http://po.st/zWY9Vk

Should you wish to invoke your rights with regards to your data, please email your request to Mark Hope at mh@brightnewme.co.uk

Changes to this Privacy Notice

This Privacy Notice was first prepared in April 2018, and will be subject to periodic review (most recent amendment 24 May 2018).  You are welcome to request a printed version of this Notice, or have it emailed to you.