I was honoured and delighted to be invited by Allergan to attend their Aesthetics Masterclass in London at the end of February. This two day event is led by one of the world’s preeminent experts in the field of non-surgical cosmetic procedures, Brazilian plastic surgeon Mauricio de Maio. This is the fourth consecutive year that I have attended the event which, for me, is the highlight of the aesthetic calendar.
Much of the programme was spent on technical matters, including refinements to the ‘The Eight Point Lift‘, a ground-breaking technique developed by Mauricio and one which I have used myself on numerous patients at BrightNewMe, to great effect. However, a considerable proportion of the event dealt with a consideration of patients’ concerns (‘wants‘) and their needs.
Patients often visit an aesthetic practitioner with a concern over a specific line, or area, which they feel unhappy about. However, what they say bothers them is unlikely to represent the full picture. It is important that the practitioner takes time to assess the messages being conveyed by the patient’s face, and to consider their resulting needs. For example, if a patient looks tired, or if their resting facial expression conveys sadness, then the aesthetic treatment might best be directed towards alleviating this (rather than treating one specific ‘flaw’, as perceived by the patient, which may have taken on undue significance through years of self critique). It is only by understanding these needs that a practitioner can best help their patient along their journey, to deliver the most appropriate treatment, and achieve the optimal outcome.
“Patients may know where they want to go but only the expert knows how to get there”.
Finally, a word about Allergan, the hosts of this prestigious event. Allergan are the manufacturers of the original Botox, with its long history and proven track record. They are also the manufacturer of the Juvederm range of dermal fillers, included within which are the Vycross range . These represent the next stage in dermal filler development, aimed at restoring lost volume (an inevitable consequence of ageing) rather than just treating a specific line or wrinkle. They are, and continue to be, the market leaders in aesthetic products.
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